SUN ACADEMY WEBINARS AVAILABLE FOR VIEWING

SUN ACADEMY WEBINARS FOR THE TANNING PROFESSIONAL

You Can View Them Here For FREE!

In the rapidly changing tanning industry, competition continues to increase making it harder than ever to turn a profit. These ever-increasing demands fuel Ergoline's efforts to remain #1 in the industry and triumph over the competition through the development of new equipment, improved customer service and educating tanning business owners and managers on how they can benefit from our decades of experience.

Whether you own a large, well-established chain of tanning salons, offer tanning as part of your business, are brand new to the industry or are considering entry into the marketplace, these Webinars will provide the necessary insight to avoid costly mistakes and help make you and your tanning business more successful!

WEBINARS TO BE AVAILABLE SOON FOR VIEWING

11.30.2011
GROUPON
The Marketing Phenomenon for Indoor Tanning Salons
Groupon has become the fastest growing marketing phenomenon in the history of digital distribution. Similarly, it has become a huge boon for tanning salons IF you set it up correctly. However, many salon owners are frustrated by the long response times from Groupon, which gets more than 7,000 requests from retailers of all channels....every day! In addition, is the unknown of what deals to offer and how to set it up for the critical "up-sell" when people start flowing through your salon door.

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WEBINARS AVAILABLE NOW FOR VIEWING

10.26.2011
HR ESSENTIALS FOR YOUR SALON
Motivation, Compensation and Incentives -- three of the most important aspects to make your staff as successful as they can be. Just in time for the 2012 tanning season, this Webinar will prepare you with the best managing practices and important insights. Remember: Customer pleasing salons are first employee pleasing salons!

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04.13.2011
EFT RETENTION
Keeping Customers Committed And Your Bills Paid Year Round
You’ve worked hard to acquire EFT members and the next big challenge is keeping them! This webinar may well prove to be the most important one in the series as it is designed to guide you into methods, policies and sales pitches to retain EFT customers. EFT retention can be instrumental in paying your summer/fall bills and as a warm-up to your sales base for the 2012 season.

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03.23.2011
THE UP-SELL
Ramping Up Customer Equipment Usage And Revenues
The focus of this Webinar session is how to get more dollars from each tanner and the most visits. The key is to have a strategy for all employees and have them trained to use it instinctively to increase dollars per tan and per customer averages. Upscale equipment and salon tours can provide a natural setting for up-selling and up-selling is what this Webinar is all about! Previous JK-North America Webinars have focused on helping salon owners with their HR needs to get better staff along with some marketing tips to increase customer count and then wrestling with the ever important subject of EFT's. The priority for this Webinar is to teach salon owners and managers how to position employee training, salon marketing and pricing to capture more tanners in more revenue-generating, but also more positively memorable tanning experiences!

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02.09.2011
CUSTOMER RECRUITING
Getting More Butts In Beds Equals More Bucks In Your Bank
Is retaining tanning salon customers a science or magic? In fact, it's both. We'll pursue this topic on how and why customers can be in love with some salons and run away from others. The answers to those two extremes can include all of the "physical" efforts owners make, but also the psychological side of "customer pleasing" salons. Long term retention is NOT just about cheap prices, but about "bonding" those customers to a constantly unique and satisfying experience. Come to this FREE Webinar ready to challenge old beliefs and maybe embrace some new ones. Your salon's future may depend on it.

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01.11.2011
EFT MEMBERSHIP BUILDING
Find The EFT Program That's Right For You (But Find One!)
EFT = Electronic Fund Transfer. This FREE Webinar will cover the benefits of EFTs by showing case studies of success and failure, how to get started with an EFT, determining the PCA (per customer average) for your business, EFT membership benefits, what to look for in an EFT processor and the goals you need to set in order to increase your customer base, loyalty and spending.

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12.16.2010
MARKETING INITIATIVES WITH TRADITIONAL AND SOCIAL MEDIA
Radio, Facebook, Groupon And More!
Marketing your salon is YOUR future success! In this FREE Webinar you‘ll learn what you should budget for your annual marketing expense and what kind of return you should expect to see from this investment. From covering what does and does not work in traditional media to the latest social media trends such as Facebook and Groupon, this Webinar features case studies and step-by-step processes on the best marketing practices to reach customers.

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11.17.2010
THE HUMAN ELEMENT OF THE BRONZE BIZ
How To Find The Right Employees And How To Keep Them
Employee management is one of the most difficult tasks for any business. In this FREE Webinar you‘ll get detailed advice on the most common challenges for owners and managers. From recruiting, training, incentives and leadership, this Webinar provides the necessary tools right away so your business can be the place for great tans and great employee talent!

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OUR SPEAKER
John Farr, President & CEO of the Power Group (www.johnrfarr.com) is one of the indoor tanning industry's true "gurus" on salon operations, marketing, sales and human resources. Farr will show you strategies to increase market share, quality of employees, marketing brand and revenues.

Farr has had a long and illustrious career in management and marketing, including executive stints with CBS and Target Stores, Inc. His industry leading consulting firm includes 17
years of the indoor tanning industry and has guided more than 300 salons.

WEBINAR DISCLAIMER
Long distance or cell phone toll charges may apply if you opt to participate in a Webinar via a telephone. Currently, JK-North America uses GoToWebinar to host these sessions. The opinions, information, analyses, recommendations or conclusions expressed by Webinar participants do not necessarily represent those of JK-North America, its subsidiaries, distributors or affiliates. JK-North America is providing these Webinars as a free service to its customers and is not implying its endorsement of, or concurrence with, such opinions, information, analyses, recommendations or conclusions. JK-North America makes no guarantees on income, return on investment, market conditions, performance, etc. with any undertaking using the information presented in these Webinars. Furthermore, JK-North America makes no representations or warranties about the accuracy or suitability of any information in the Webinars and related materials; all such content is provided on an “as is” basis. JK-North America hereby disclaims all liability for any claims, losses, or damages in connection with use or application of these materials. If you have any questions, call us toll-free at 800.643.0086 ext. 2288.